The average worker now uses 18 different tools every day. Add a growing collection of AI assistants, co-pilots, and agents, and teams have more technology promising to make them productive than ever before.
But individual AI tools can only work with the context available inside their own borders. The result is more context switching, repeated explanations, and time spent moving information from one system to another.
Every time someone changes tabs, reprompts an AI tool, or copies a decision into another app, the promised productivity gains begin to disappear.
Think about your current stack. Slack knows the nuance of your daily conversations. Linear knows the intricate details of your bug reports. Notion holds the vision of your Q3 roadmap.
None of them know each other.
Every tool has amnesia about what happens outside its borders, so the burden of routing context falls on you. You become the human API, copying and pasting context between windows while hoping you didn't forget anything.
The real answer to team productivity isn't another individual AI tool. It's collective context: a shared understanding of what your team knows, what has changed, and what needs to happen next.
Highlight is building the collective context between your systems.
Coordination is Bankrupting Time
Doing fulfilling work was traded for routing information between systems. In exchange, most teams actually gained even more work.
This is the coordination tax.
Every new teammate, software agent, and tool compounds it. The bigger the organization gets, the harder the tax hits.
If you're a recruiter, for example, you feel the coordination tax every time you:
- Finish another candidate screening and need to update the ATS.
- Write bloated, overly detailed candidate debriefs just to keep the hiring committee informed.
- Interrupt the hiring manager to ask, "What did you decide after the interview?"
Coordination eats away at all the time you need to get things done. In the Anatomy of Work Index, Asana reports that knowledge workers spend 60% of their time on "work about work." These tasks range from chasing down updates to switching between tools, and all of them significantly reduce productivity (while stressing teams).
If we stick with the recruiting example, for every candidate, there are interview notes, feedback reviews, and follow-up emails. That's a ton of information to sift through every week, and it might mean the perfect candidate for an open role falls through the cracks.
Creating a Notion page for interview notes? Sending a message to the #recruiting channel in Slack? Sending a follow-up email to the candidate? The work that's worth a recruiter's time is sourcing and screening talent, and yet they're hindered by these in-between tasks (if they remember any).
AI should tackle this, and Highlight does. Recruiters get their time back so they can focus on bringing in top-tier talent.
What Collective Context Looks Like
The industry's answer to endless coordination was to build better search bars. But searching a pile of text is useless if the system doesn't understand what it's reading.
Highlight is a shared, unified team memory.
Evolving into an always-on presence that stays with your workflow, Highlight turns human-computer interaction into semantic data. Highlight builds a context graph that understands a project's state by organizing collective context from every person and tool.
Here's what that looks like in practice:
| Siloed Memory | Collective Context |
|---|---|
| You copy meeting notes and manually create separate bug tickets in Linear. | Highlight drafts the notes and creates the tickets for you. |
| Reminders pop up with zero background on why you need to do the task. | Every Highlight reminder links directly to the original conversation or doc. |
| You spend 20 minutes catching a teammate up on a project's status. | Highlight briefs teammates instantly on recent decisions and project states. |
| You perform the same 5-step post-interview process across 3 tools. | You define the workflow once, and Highlight executes it flawlessly every time. |
Every Action, in the Right Place
Highlight provides an execution layer for your team. It replaces manual prompting with autonomous, proactive action.
Let's take a look at how Highlight tackles the biggest bottlenecks in your day.
Actions: Zero-Friction Follow-Ups
Never forget a follow-up again. Highlight detects commitments, bug reports, decisions that need documentation, and any language that signals something needs to happen next.
But it doesn't just give you a generic checklist. Highlight pulls information from across your tools and knows exactly where it should go.
- On a sales call, you commit to sending a proposal by Thursday. Highlight automatically outlines the proposal in Notion and drafts your email follow-up.
- During a testing session, Highlight drafts structured meeting notes in Notion and creates individual Linear tickets for every bug mentioned.
Reminders: Catching Invisible Commitments
Traditional task managers are rigid. If you don't type in a to-do, it doesn't exist. Highlight actively listens for the fuzzy, invisible commitments that usually slip through the cracks.
But there's no digging required. When a reminder appears, you shouldn't have to play detective to figure out what it's about. Every reminder in Highlight links directly back to the original meeting, email, or Slack thread.
You see what needs to happen, who asked for it, and what was said, all without leaving the task.
Skills: Automate Routines
Actions are for one-time follow-ups. Skills are for the multi-step, cross-platform routines that eat up your week.
A single skill can span multiple tools and actions, all triggered by a single event (like a meeting type, a calendar tag, a specific time of day, or a keyword detected in an email).
- Use a recruiting skill to automatically take notes in Ashby, save the information to the candidate's profile, and send a summary proposing next steps to the #recruiting Slack channel.
- Use a sprint review skill to pull open tasks from Linear, draft a summary in Notion, and post a status update to your team's Slack channel every Monday morning.
You don't need to code an automation, either. Just type what you want to build, then Highlight builds the skill for you.
Highlight It
We've spent the last decade adapting how we work to fit the constraints of our software. We fragment our days, silo our knowledge, and spend hours playing telephone between our own applications.
Your tools should understand your work, not just store it.
Highlight is building the secure infrastructure to capture, model, and apply high-fidelity context across every system you use. We'll coordinate, and you just build.
